Keystone

Platform Partner

General Agency

General Agency Company was added as a platform partner agency on January 1, 2023. General Agency brings 49 employees, including 13 producers, to the platform. General Agency Company has a geographic footprint in the Central Michigan area, which allows them to service the entire state, as well as neighboring states, from a single office location. Endorsed by five (5) state and two (2) regional associations, General Agency Company focuses on insurance programs for Trade Associations. General Agency Company is a full-service agency offering Commercial, Personal, and Employee Benefits services. General Agency utilizes a consultative approach with their clients as a Trusted Advisor.

  • Family owned and operated since 1915
  • Based out of Mount Pleasant, Michigan
  • Licensed in all 50 states
  • Specializes in Program Business
  • Consultative engagement with clients
  • Endorsed by 5 state and 2 regional Trade Associations
  • Nine (9) Commercial Lines Producers, Three (3) Employee Benefits Producers, and One (1) Personal Lines Producer
  • Dedicated Claims Department (Chauffeured Claims Service)

Endorsed Programs

Michigan Petroleum Association (MPA)
Michigan Association of Public School Academies (MAPSA)
Central Michigan Manufacturers Association (CMMA)
Michigan Septic Tank Association (MSTA)
Great Lake Bay Manufacturers Association (GLBMA)
Ohio Propane Gas Association (OPGA)
Michigan Propane Gas Association (MPGA)
And more to come….

Commercial

Personal

Group Benefits

Individual Life & Health

Our Industries

Keystone

Trucking

Trucking insurance solutions and unique programs for fleets of all sizes.

Keystone

Home Healthcare

Supporting your clients that serve the home healthcare and eldercare industries.

Keystone

Oil & Gas

Finding solutions for the Oil & Gas industry across the United States.

Keystone

Construction

We create enhanced insurance solutions for construction clients.

Keystone

Auto Dealers

We empower auto dealers to drive success with tailored insurance solutions.

Keystone

Wholesale

We support wholesale clients with customized insurance solutions.

Keystone

Main Street Retail

Specialized insurance solutions for the hospitality and restaurant industries.

Keystone

Environmental

We protect our clients' future with environmental insurance solutions.

Keystone

Agriculture

We cultivate protection for agriculture businesses and growth.

Keystone

Real Estate

Providing customized insurance solutions for commercial properties.

Keystone

Import / Export

We find solutions for global trade, from shipment to delivery.

Keystone

Grocery

We find the protection for grocery businesses and retailers.

Leadership

Michael Choinski

CEO/Sales Manager

989-817-4318

Dave Weisenburger, CIC

President

989-817-4240

Emily Lewis

Director of Operations

989-817-4232

Chanin Frank

Director of Finance

989-817-4272

Latest Posts

Keystone Names Chris Rochford Director of Network Services

Keystone Acquires Titan Risk Solutions to Anchor National Transportation Vertical

Keyes Coverage Grows Tampa Presence with Seibert Insurance Agency Acquisition

Take Your Agency To New Heights